When Geoff Pevere was born in October, 1957, his father was at home watching the prime time cowboy TV show Have Gun Will Travel. Considering the boy’s lifelong fixation on things western and crime-related, it bears wondering what might have happened if his father had been tuned into The Loretta Young Show. At any rate, Pevere grew up enthralled by pop culture: movies, music, TV and comics especially. When he graduated with a degree in film studies from Ottawa’s Carleton University, he embarked on a three-decade (so far) career in reviewing, writing, broadcasting and teaching about the things that transfixed him. He was the first Program Coordinator of the Perspective Canada program a the Toronto International Film Festival, and the host of CBC Radio’s pioneering pop cultural magazine program Prime Time. He hosted Film International on TVOntario, reviewed movies for twelve years on CTV’s Canada AM, and four several years acted as co-host of Rogers Television’s Reel to Real. He was the Toronto Star’s movie critic for ten years, and has also written extensively for many other magazines, journals, newspapers and periodicals. As well as teaching film, media and writing at several universities and colleges in Canada, he is the co-author of the best-selling Mondo Canuck: A Canadian Pop Culture Odyssey, principal contributor to the Toronto International Film Festival’s Toronto on Film anthology, and a book about the groundbreaking Canadian film Goin’ Down the Road. He lives in Toronto.